What We Consider:

• 100% of pharmaceuticals and biologics are managed by payers and integrated customers

• Current and future products will need to strategically plan to ensure access, reimbursement, and coverage for brands to compete and succeed

• Launch planning for new products will mandate comprehensive payer plans by segment, channel, and customer

• All customer-facing marketing materials need payer messaging, reimbursement explanation, and instruction

• Managed Markets training for field sales and account management teams is critical to future brand success

• Access and reimbursement complexities continue to proliferate

How We Apply It:

• Use our market access expertise to fill gaps that aren’t filled by traditional agencies

• Provide current customers additional needed experience

• Enhance external customer credibility with Market Access expertise and capabilities

• Create a differentiating feature and competitive advantage using our expertise in Market Access

• Significant benefits of 1-stop comprehensive and integrated marketing approach (DTC, HCP, Payer)